Positioning and Differentiation Strategies

Differentiation is the act of designing a crash of meaningful differences to distinguish the companys fling from competitors offerings (Rao, 2010). With Voice to Text/Text to Voice, Toyota knowing itself above the rest. After researching the needs of its consumer, Toyota pore its plans on the in force(p)ty and needs of like a shots driver. With the human need to sting connected to our love ones, friends, and business contacts at the touch of a button, Toyota turned it ship shadoweral to providing this service to drivers in a safe manner.Taking the Bluetooth technology to another aim, Toyota set itself up with its differentiation strategy to social movement with the consumer and collection to the heart and mind when it comes to rubber eraser. By differentiating the marketplaceing mix to do a better job meeting customers needs, Toyota builds a competitive advantage (Perreault, Cannon, & McCarthy, 2009). With this type of differentiating, the buyer volition see that Toyota is trying to appeal to what the buyer really needs and wants. other auto makers have not only offered this technology, making the appeal appreciated by the buyer. This is a product that is important to their lives and the lives of their loved ones. Positioning refers to how customers entail about proposed or present brands in a market (Perreault, Cannon, & McCarthy, 2009). By promoting the legal and safety level of the Voice to Text/Text to Voice, Toyota can ensure the customer will think positively about its product and service.With the counselling of advertising in states that have proscribed texting while driving, Toyota can position itself as a front runner for safety to the customer. With the threat of citations, tickets, and possible jail, the customer will be looking for a chop-chop fix. Toyota can position itself as the bring round to the problem. At this point, Toyota is the only maker who offers this service, which puts them on the leader board and sets the stage for its chase and the positioning needed.