ELEVATOR PARKING SYSTEM IN TURKEY Research Paper

ELEVATOR PARKING SYSTEM IN TURKEY - Research Paper Example It is therefore inevitable for the company to employ an effective branding and marketing strategy that is intended at wining the loyalty of consumers to the brand. The incorporation of technology within the storage and elevator services is one of the most significant strengths of the company. This is due to the fact that technology is increasingly being applied and appreciated within business processes (Hume 35). In this regard it is evident that the image of the company id favored within the market as compared to competitors. In addition the usefulness, uniqueness and cost effectiveness of the parking system reflects its advantage over business rivals and hence a business strength. Furthermore the company’s brand has already established within the market which makes it at a better position within the market. The competitiveness of the company within the market is being challenged by competitive businesses. The competitiveness emanates from the businesses that provide the parking and storage services and the new entrants in the market. In addition, the company is faced with a challenge in its marketing strategy. This is one of the weaknesses faced by the company because the marketing strategy is not designed to achieve the loyalty of customers to the brand. The Turkey market is characterized by numerous market segments such as the middle working class who own personal cars, families, the rich and the wealthy. These market segments reflect the vast opportunities within the market which would be utilized by the company. Additionally the company has an opportunity of expanding its market through application of effective branding and marketing strategies. It is argued that through effective marketing communication, companies are able to promote the loyalty of consumers to the brand (Trumfio 43). The competition within this business from